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What is Ube? Everything about the purple yam from Asia

Ube (pronounced 'oo-beh') is a purple yam that has been used in Asian cuisine for centuries. With a unique vanilla-like, nutty flavor and an intense natural purple color, ube has grown into one of the most talked-about food trends in Europe. In the Netherlands, ube is still relatively unknown, but that is changing rapidly.

What makes Ube so special?

Unique taste

Vanilla-like, nutty, and subtly sweet. Ube tastes different from taro or purple sweet potato; it is a flavor in itself that is instantly recognizable.

Natural purple color

The intense purple color of ube is entirely natural. No coloring, no additives. Ideal for pastry chefs and baristas who want to stand out without artificial means.

Versatile in the kitchen

From ube latte to ube cheesecake, from gelato to croissant. Ube works as a powder, paste, or extract and fits into virtually any recipe that calls for color and flavor.

Ube vs taro vs purple sweet potato, what is the difference?

Many people confuse ube with taro or purple sweet potato. They are three different plants with distinctly different flavor profiles. Taro tastes earthy and nutty but has hardly any sweetness. Purple sweet potato is sweeter but lacks the vanilla note. Of the three, ube has the most pronounced flavor and the brightest purple color, making it the most suitable for desserts, drinks, and pastries.

As a professional Ube supplier for the Dutch hospitality industry, Ube Nederland helps you introduce Ube into your menu. From the first trial package to ongoing supply.

Ready to work with ube?

Request a free sample pack for your company and discover the quality of our UBE powder. We will contact you within 24 hours to discuss the possibilities for business purchasing.

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